Business Marketing

Business Marketing

Making your business successful hinges on your ability to attract customers. A marketing plan lays out the promotional tactics, timeframes, personnel, budgetary allocations and expected outcomes for a business in a particular period of time. It serves as a roadmap for management to follow, and this is as true for new ventures in Calgary, Edmonton or anywhere in Western Canada, as it is for established businesses.

Often, the strength of a business venture is due to how it will take advantage of a marketplace opportunity. For instance, the product or service will be better, faster, less expensive, or easier for the customer to acquire. Such advantages will impress potential investors or lenders. As an entrepreneur, it doesn’t suffice to simply suggest the new business will have certain advantages; an effort must be made to prove it.

This is where market research comes in handy. It examines the marketplace and identifies how the proponent identifies these opportunities and risks, how the new product or service would fit into the current environment, and what its potential success could be.

At the same time, investors or lenders might say, “You’ve got a good product/service, but how are you going to get customers?” You need to show them that you have an action plan ready for implementation.

Having a professional and well-researched marketing plan in hand is key to securing financing. Let the experts at Alberta-based New Venture Consultants create your plan. Call 403-241-0503 in Southern Alberta or 780-669-9645 in Northern Alberta, or fill out the contact form below.